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Commercial Strategy

2 March 2026

What your churn data isn't telling you

The customer said they left for a better price. The churn report records it as price sensitivity. Neither captures the failed installation, the eleven-day delay, the service that never quite...

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14 November 2025

Why treating OLOs like email contacts is costing you wholesale relationships

Email is not an operational system. When the primary mechanism for keeping wholesale partners informed is a message to an account manager, the information has to travel through several unreliable...

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24 September 2025

You're scaling your headcount instead of your platform.

Every time volume grows and the answer is another hire, the underlying economics get a little worse. The operations team that used to handle 300 installs with ten people now...

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